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Why You Need to Have an Adwords Campaign

Why You Need to Have an Adwords Campaign

Every digital marketing consultant hears the same complaint from prospects and clients, “We’ve tried a pay per click campaign and it didn’t work for us.” Of course it didn’t. Most businesses attempt a pay per click (PPC) campaign themselves or with a consultant who doesn’t have the experience to initiate a properly managed campaign. They […]

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Your Page Title

Your Page Title

Your title tag is perhaps the most important element that determines your placement in search results. Your title tag is the bold blue title that shows up in search results. Below it is a description of your business. Both elements can be customized by you. The title should contain a the search terms most used […]

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The Details are in Your Vision

The Details are in Your Vision

In the travel business, we often remind ourselves how important it is to remember the details. After all, that’s what our guests remember. When a hotel staff member sees that a guest has brought a pair of running shoes, isn’t it nice for them to wake up in the morning with a running map slipped […]

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How does Ebay’s bashing of Adwords affect the travel business?

How does Ebay’s bashing of Adwords affect the travel business?

Slate Magazine published an article earlier this week, which cited a recent Ebay study that blasted Pay Per Click advertising, the primary revenue source for companies like Google. The study was widely debated within Search Engine Marketing (SEM) circles and has been a popular topic among top consultants. The study essentially concluded that paid advertising […]

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Big Enough to Admit I Was Wrong

Big Enough to Admit I Was Wrong

Over the years I have blasted both Google Plus and Linked In on multiple occasions for being worthless platforms. My harsh criticism wasn’t without reason. Both had great opportunities at hand, but grossly misjudged the behavior of social media traffic. Having become frustrated with Facebook, I wanted to like Google Plus right from the start, […]

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Are You Still Using Google Plus? Why?

Are You Still Using Google Plus? Why?

I admit it. When Google Plus first launched, I was all over it. It seemed to be a better platform than Facebook and there was no doubt to me that the search engine visibility benefits would be plentiful. Whoops. I’ve been so caught up in building my Google Plus profiles, integrating my clients with Google+ […]

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