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Why You Need to Have an Adwords Campaign

Why You Need to Have an Adwords Campaign

Every digital marketing consultant hears the same complaint from prospects and clients, “We’ve tried a pay per click campaign and it didn’t work for us.” Of course it didn’t. Most businesses attempt a pay per click (PPC) campaign themselves or with a consultant who doesn’t have the experience to initiate a properly managed campaign. They […]

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Posted in: Adwords, Search Marketing, SEM, Showcase

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The Details are in Your Vision

The Details are in Your Vision

In the travel business, we often remind ourselves how important it is to remember the details. After all, that’s what our guests remember. When a hotel staff member sees that a guest has brought a pair of running shoes, isn’t it nice for them to wake up in the morning with a running map slipped […]

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Posted in: Reputation Management, Showcase, Traditional Marketing, Travel Blog

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How does Ebay’s bashing of Adwords affect the travel business?

How does Ebay’s bashing of Adwords affect the travel business?

Slate Magazine published an article earlier this week, which cited a recent Ebay study that blasted Pay Per Click advertising, the primary revenue source for companies like Google. The study was widely debated within Search Engine Marketing (SEM) circles and has been a popular topic among top consultants. The study essentially concluded that paid advertising […]

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Posted in: Adwords, News, SEM, Showcase

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Big Enough to Admit I Was Wrong

Big Enough to Admit I Was Wrong

Over the years I have blasted both Google Plus and Linked In on multiple occasions for being worthless platforms. My harsh criticism wasn’t without reason. Both had great opportunities at hand, but grossly misjudged the behavior of social media traffic. Having become frustrated with Facebook, I wanted to like Google Plus right from the start, […]

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Posted in: Showcase, Social Media

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How SEO is Changing – or Isn’t

How SEO is Changing – or Isn’t

Ground Hog Day came and went. We didn’t relive it over and over and over again like we seem to do with the weekly “Is SEO Dead?” blog posts. Yawn. Every week some SEO consultant seems to come to the realization that what they’ve been doing for the past two years no longer works. The […]

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Posted in: internet, Search Marketing, SEO, Showcase

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Why You Should “Really” Submit Quality Content

Why You Should “Really” Submit Quality Content

As a web marketer, I belong to a lot of forums and online groups within my industry. I participate in discussions and offer my not-so-humble opinions, as I’m about to do in this post. Several years ago I was berated in one particular forum for suggesting that marketers spend more time creating quality articles rather […]

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Posted in: Articles & Writing, internet, Showcase

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Are You Still Using Google Plus? Why?

Are You Still Using Google Plus? Why?

I admit it. When Google Plus first launched, I was all over it. It seemed to be a better platform than Facebook and there was no doubt to me that the search engine visibility benefits would be plentiful. Whoops. I’ve been so caught up in building my Google Plus profiles, integrating my clients with Google+ […]

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Posted in: Articles & Writing, internet, Social Media, Technology

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Your Company Sucks

Your Company Sucks

Anyone can post anything about you online. They can do it easily, they can do it anonymously and they can do it for free. The search engines and social media sites do relatively little to monitor slanderous comments on their platforms. Any unhappy customer, disgruntled former employee or struggling competitor could seriously damage your public […]

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Posted in: internet, Reputation Management

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