Promotions

Attention:

Because our marketing services are highly specialized, we are limited as to the number of clients we can take on at any one time. We are a boutique agency and do not expect to offer services on a large scale any time soon. At this time, we are not accepting new clients. If you need assistance, feel free to contact us anyway and we will be happy to refer you to one of our sister companies. Feel free to subscribe to our blog, Twitter feed and Google Plus profile for the latest updates, tips and advice to market your business on the Web. We wish you the best.

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Trip’n Promotions offers only two services; we build conversion driven websites and we promote businesses online. Your website can be the most beautiful work of art on the Internet, but if it isn’t a useful, relevant resource that converts visitors into customers, then it isn’t doing you any good.

In order to accomplish your sales objectives, we build you a fully loaded website that is optimized for search and promote your business across multiple digital marketing channels. We use paid search such as Google Adwords and Bing Ads (includes ads on Yahoo) to advertise your business for immediate results. Putting your marketing campaign into a whole other gear, we use Google Analytics to track your campaigns for measurable data that give you actionable results.

Conversion Driven Web Design

There are many web designers available who can design your website for you. There are some very easy-to-use tools that can help you design your website yourself. Some of these designers and tools can result in some pretty fancy websites with all sorts of bells and whistles.

The problem is that most of these resources do not take into account essential search marketing principles – the elements of your site that make it crawl-able and visible to search engines like Google, Bing and Yahoo. You can have the prettiest site on the web, but if your customers can’t find you, you might as well not have a site at all.

Google has repeatedly said that the biggest mistake webmasters make is not making their websites crawl-able by search bots. Search bots are like little electronic spiders that crawl the web searching for information to categorize. The more you help them categorize your site, the easier it will be for the right consumers to find you.

This is where we come in. Not only can we design a beautiful site that your customers will love, we know how to optimize it for the search engines as well. It’s a delicate balance, but one we’ve mastered over the years.

All our web designs are custom. We’ll work with you to determine your objectives for the site. Do you want it to be a major source of new business? Does it need booking and reservation applications? Would you like to capture customer or guest testimonials? Do you need a mobile version? How do you want your site to look on a mobile phone or tablet? These questions and many, many more will help us design the perfect website for your business.

Website Diagnostics Test

If you already have a website, let us perform a website diagnostics test. This usually takes about a week and we’ll find out what crawl errors your site is making and what potential issues search bots may be having with it. We’ll also provide you with a full ranking report to see how visible you are in search results. The diagnostic test will also measure how you stack up against a few of your key competitors.

If you have no clue where to start, we can help. We’ll be happy to provide you with suggestions if you’re not sure what to do. We’ve been doing this for a long time so feel confident that you’re in good hands.

Organic Search Marketing

Site Health

Some companies do not need a new website. If you already have a website, chances are that it will need to be cleaned up. In either case, we’ll either design you a brand new website or diagnose the problems you have on your current site before we engage in a promotional campaign. We want to know how well your pages are optimized and make sure you are not violating any search engine quality guidelines.

Research and data analysis takes some time, but it gives us a clear picture of how to promote your business. We’ll know your strengths and weaknesses, but most of all, we’ll know exactly what your site needs to give your business maximum online visibility in the travel and tourism industry.

Promotion

Internet marketing takes many forms, but regardless of what we do, you must be an active participant in the promotion of your business. If you can’t do it, then appoint someone at your company. We have ended contracts with clients because they refused to participate in their own success. We expect you to be active in social media platforms and to engage the consumer as much as possible. When a disgruntled customer writes a negative review about your hotel, restaurant or attraction, we’ll show you how to respond in a way that will help drive more consumers to your business. It sounds strange, we know, but it works.

Our job will be to expand your online footprint by driving more consumers to your website and other web properties. We’ll make sure all your online profiles are optimized correctly and promote your listing in travel sites like Trip Advisor, Google Maps, Frommers, Fodors and Yelp, if appropriate. We’ll expand your online footprint with blog posts, video, images and social media posts. We’ll help you craft an email marketing campaign that will keep customers coming back time and time again.

We’ll make sure these profiles, citations and posts have links and calls to action that will help direct consumers back to your company. We’ll make sure your company is visible in search results so when consumers need your services, they find you and recognize you as a leading authority in your market. There are lots of ways to do this and the exact method depends on your mission, market and objectives. We’ll design a customized marketing campaign that is specific to your business.

We generally work in three month increments, evaluating our progress on a quarterly basis. There is no long-term contract, but we want you to commit to your success. We’ll set appropriate expectations right from the start.

Paid Search

We hear it often from business owners, “We’ve tried Adwords and it doesn’t work for us.” In almost every case, the ad campaign was not only run incorrectly, but in a way that may have hurt sales rather than help them.

Adwords is a highly complicated system that should only be engaged by certified Adwords specialists. It’s complicated because it allows advertisers to focus their ads precisely on the very consumers that are most likely to buy from them at the time they are ready to buy. Ask yourself these questions:

  • Can you distinguish between consumers who are “just browsing” and those who are ready to spend?
  • Do you know which keywords are not only popular search terms, but profitable as well? Do you know how to perform split and multivariate testing for your ads, landing pages and calls to action?
  • Do you know how to get your ads ahead of your competitors and still pay less for them than they do?
  • Do you know how to optimize your advertising with Google’s new Enhanced Campaigns?

Knowing the answers to these questions is just the tip of the iceberg.

Adwords works. It would not be Google’s highest revenue source if it did not. At Trip’n Promotions, we are trained and Certified Advanced Adwords professionals. By adding an effective Adwords campaign to your organic search marketing and highly optimized website, you will quickly become a leader in your market.

Insights and Actionable Data Analysis

What makes online advertising much more effective than any other kind of promotion is the data. Having access to such granular data is a double edged sword, however, because we have access to so much information that it can be difficult to know what to so with all of it.

We estimate that more than 90% of businesses, including very large corporations, do not know how to make sense out of their data. Trip’n Promotions consultants are not only trained in how to read advanced Google Analytics data, but have the experience to turn that data into actionable results. Search marketing, paid search and data analysis all work hand-in-hand to give us the insights to focus on the campaigns that perform and eliminate those that do not. Knowing how to read your analytics is what will take your marketing to the next level.